Easy-to-Manage Websites for Seedstock Producers
As a sixth-generation agriculturalist, I fully understand seedstock producers don't have much time to learn website coding, which has fueled my passion to design and build easy-to-manage Squarespace websites. Getting a website designed and built is Emily’s specialty. But once a website is completed, most people think you won’t have to touch it again for another five years. Incorrect.
Once a website has been freshly designed by Emily here at Gen 6, then it’s time to really put it to work. Meaning, that in only a matter of minutes or a few clicks, your new sale season catalog can easily be posted to your website for all interested buyers to view and read more information about your breeding program. A website should be the first stop to update all of your sale marketing material on. In doing so, here are a few key features of an easy-to-manage Squarespace website:
Fast Information Updates - Squarespace offers a friendly user interface, which means it can make updating text and information such as upcoming sale days and new event happenings easy and to the point.
Easily Upload Images & Videos - Photos and videos are key in marketing livestock. A producer can easily click and upload media as needed from season to season.
Create Catalog Request Form - A feature that can help guide interested buyers down the purchase funnel is a simple catalog request form to capture the necessary contact information needed to make a sale.
Email Marketing - As an all-in-one marketing platform, Squarespace also offers users the ability to create their own email marketing campaigns. So a producer can have direct communication with a current cliental base of when the online sale catalog is ready for viewing.
View Website Analytics - Another key component of an easy-to-manage website is being able to see the information of how a website is being used by interested buyers.
These are important aspects of an easy-to-manage website, focused on helping producers continue to market and sell their seasonal offerings. Curious to learn more about implementing these practices in a new, potential website? Set up a call with Emily, today!
