Rydeen Farms - marketing rebrand
About Generation 6
Generation 6 Marketing, owned and operated by Emily Brinkman-Maciejewski, offers beef industry producers cutting-edge design and marketing solutions. Emily helps seedstock producers attract their ideal buyers through the work of designing the right marketing materials in the promotion of seedstock sales.
About Rydeen Farms
Rydeen Farms owned and operated by Paul and Lois Rydeen, are Simmental seedstock producers invested in producing cattle that will make their customers more profitable. Rydeen Farms strives to produce adaptable cattle that fit the needs of the current beef business.
Overview
Rydeen Farms wanted the appearance of their marketing materials - website, logo, sale catalog, print advertising - to accurately reflect and communicate what their mission and values are to their current customer base and potential bull buyers as modern seedstock producers in the ever-evolving world of marketing.
Their previous website had navigation issues that online users were unable to locate important information, it was a challenge to keep it updated, there were limitations with their online catalog request form and they wanted to showcase high-quality photography that captured their operation with a humanized touch to viewers on the other side of the computer screen.
A company logo serves as a first impression, an aspect Rydeens felt could be improved - with a fresh, new simple look. The desire for their logo refresh also brought to light the catalog design aspects that could be improved from a static feeling to a clean, easy-to-read design.
In a nutshell, Rydeen Farms:
Had limiting website
Wanted to revamp the appearance of their marketing materials
Struggled to communicate who they are and what they had to offer
“A refreshed brand logo definitely helps your brand feel up to date and modern. Tradition is important in the livestock industry but you must evolve as the industry does.”
Three game-changer actions Gen 6 performed for Rydeen Farms
Logo rebrand
Step 1: Evaluation of the company’s values and mission statement
Step 2: Their vision and tone they were striving to set
Step 3: Creation of their new logo and branding guidelines
Sale catalog refresh
Step 1: Sourced updated branding elements from their new branding guide
Step 2: Reduced and prioritized important information over chatter
Step 3: Provided Emily with the data and photos to design their 2020 updated catalog!
Website makeover
Step 1: Prioritized the most essential aspects and uses of their website - an online request catalog form and actionable messaging
Step 2: Hired a professional photographer to capture new, quality photos to use on the website
Key Takeaways
Because Rydeen Farm’s wanted to invest in a functional, easy-to-update website - they are now able to communicate and market one-on-one with interested bull buyers aimed at ultimately increasing their sale average.
Results from marketing initiatives:
A logo rebrand representing the evolution of herd genetics and development
A functional website directed at helping online viewers find prominent information and direct interested buyers to simple communication methods
The ability to guide sale catalog readership to easily digest information
All of these marketing initiatives are strong, foundational aspects needed in order to take monumental steps in business advancement. Click here to talk to Emily about your next rebrand!
“We truly enjoy working with Emily and Generation 6. Marketing used to be very time-consuming and frustrating. Now, we look forward to each proof! Emily offers useful suggestions and we are so grateful to have her on our team. From updating our website to catalog design and print ads, Emily is professional, prompt, and accurate. Additionally, she has great relationships with publications—this is extremely helpful when it is “crunch time.” We couldn’t be happier and would wholeheartedly recommend Emily.”
