Why We Love Printing with LivestockDirect!
Over the past eight years working on print design projects I’ve singled out one printer that has earned my business through project quality, budget conscious creative printing, great customer service and most likely my favorite aspect - cutting edge services pushing the direct mail marketing industry forward. I can’t say enough great things about working with the LivestockDirect team and the perks they offer their clients with their printing services.
LivestockDirect Perks for Every Project
Email updates from their team as your project progresses through printing. You’ll receive emails throughout each stage of the printing process - file uploaded, confirm order details, shipment notification with tracking numbers of your extra catalogs/mail pieces, shipment notifications directly to additional contacts (if you’re sending catalogs to consignors, sale management, etc.) and a final notification of when your package is delivered.
You have the option to receive shipping updates of your project through text notifications.
MailScope by LivestockDirect is FREE to all projects with 500 or more contacts on their mailing list! This allows you to track each individual mail piece and know when your catalog or mailer is delivered - how cool is that?! Ever wanted to follow up with your top customer the day after you know they received your sale catalog? You can now! Read more about this service below.
As a designer I love their seamless upload process and their team’s attention to detail reviewing the file to ensure it prints correctly. Beyond the printing process I can also create custom quotes for most client projects, allowing me to put quote comparisons together quickly for my clients.
Opportunities to Manage or Grow Your Mailing List
Managing a mailing list can be overwhelming and typically isn’t a project at the top of everyone’s priority list. Fortunately, there are a variety of resources available to help you manage or grow your own mailing list! If you don’t have your own mailing list but have relied on a breed association mailing list in the past, check out our reasons why we feel it’s imperative to own and manage your own list.
Below are some of my favorite options offered by our preferred printer, LivestockDirect. To our knowledge no other agriculture focused printer offers services like the options listed below. If you’d like to learn more about any of these services listed, please contact LivestockDirect and tell them Generation 6 Marketing sent you!
MailScope by LivestockDirect
You can now track each individual sale catalog delivery to your customers for free when you print with LivestockDirect!! Monitor deliveries in real-time, search individual contacts from your mailing list to see if their catalog has been delivered and contact your customers directly from the MailScope platform (available in MailScope 2.0). Learn more about MailScope!
*This service uses real-time USPS scan data to track your deliveries, most, but not all USPS locations are equipped to scan mail deliveries. On average customers can track 85% of their mailing list.
Lead Generation Services by Livestock Direct with Farm Progress
LivestockDirect has partnered with Farm Progress, the publishers of BEEF Magazine, to provide seedstock producers the opportunity to target qualified business leads based on their ideal buyer profile for direct mail marketing. Farm Progress, the publisher of 22 farming and ranching magazines, has over 1.5 million rural leads in their database. Leads can be easily filtered and targeted based on location and/or a variety of demographic fields to segment a specific target audience.
This service is a great avenue to build a mailing list. Ideally this works best sending a mailer six weeks+ before your sale catalog with a strong call to action, requesting interested recipients to visit your website and request a sale catalog. By utilizing a large mailing list, you’re able to directly reach new contacts with a low-cost mailer versus printing and mailing hundreds of extra catalogs that could be reaching people not interested in your operation. Learn more about Lead Generation Services!
Address Rehab by LivestockDirect
A mailing list is only as effective as the quality of addresses on it. On average, 20% of all mailing lists contain inaccurate or out-of-date data. Most commonly, if you have an established mailing list that hasn’t been updated or have compiled addresses from breed associations this is a great way to shave down your mailing list and save you money in printing and postage! By utilizing a database comprised of over 25,000 frequently updated consumer data sources and 30-plus years of documented move history - trusted by financial institutions and law enforcement - Address Rehab goes beyond traditional USPS services (CASS, Presorting and NCOA) to provide updated address information for each contact. You can even preview the results before you buy your new, processed mailing list! Learn more about Address Rehab!
